The Backstory

We are a company of founders: high performing, entrepreneurially minded leaders. Our journey started because Freddie Laker—a serial entrepreneur with a history of successful start-ups and one spectacular failure—became frustrated with the failure of agencies and consultants to affect meaningful and lasting change for their clients.

He believed that failure was a symptom of the misalignment between professional services firms whose business models require them to provide ongoing services to their clients and businesses who are seeking to achieve true transformation that makes them independent and self-sustaining.

We wanted to create a better alternative, while simultaneously creating a new type of corporate culture that valued “we” over “me”. Itwas comically ambitious, but this commitment inspired others to join in that mission.

The result is a radical model that creates transformative outcomes for businesses through a new type of work culture.

Two people working on laptops at a wooden table with a water bottle and a small potted plant.

Behind the
Chameleon Colors

Our unique model is defined
by two factors.

First, we’re a holacracy, which means all work is peer to peer, with free-flowing leadership that reorganizes to suit each client and project.

Second, each team member shares a smallpercentage of their revenue and time to further the Collective. In turn, all company profit is distributed back to our people.

Close-up stylized side profile of a person wearing glasses with a blue halftone effect on a light blue background.
Close-up artistic side profile of a man wearing glasses with a blue background.

It’s all based on our commitment to sharing the effort, the risk, and the rewards. And, as clients and Chameleons alike will tell you, this Collective works.

We Own Transformation

At Chameleon Collective, we’re drivento address the need for an authentic,collaborative approach to sustainablegrowth and innovation.

In essence, we become our clients, integrating
seamlessly into their teams and working tirelessly to help them chart a course towards enduring progress.

We don’t believe in transactional relationships; we believe in transformational partnerships that empower businesses to reach their full potential. We exist to empower, inspire, and elevate. This is what sets us apart. It’s what drives us. It’s our reason for being.

Our success isn’t measured by what we do while we’re embedded with clients; it’s measured by their sustained success after we’ve left.

Harnessing The Power Of We

Young woman in a light blue shirt working with colorful sticky notes at a white table, while two blurred people stand on the sides.Three women collaborating at a table with sticky notes and papers, one woman smiling and writing.

The Chameleon Collective model attracts leaders. They come in all forms, from inspirational C-suite leaders to subject matter experts. They join because they’re inspired by the way we work. They thrive in our entrepreneurial culture. And they consistently deliver meaningful results for our clients. They are our not-so-secret weapon.

Get In
Touch
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